Grandmothers Are Turning to Fashion

The 80 is the new 30 and older models are doing with the control of the world (fashion). The Wrinkle is beautiful and the experience is a degree, and is not something that I say why Yes, but we the they are saying the firms each season. And this more than ever: is becoming more normal find campaigns where are the older ladies the protagonists and let in a second place at the tops of the moment.

Age is just a number and experience prevails above all

No matter the age that has one, provided that you know how to navigate front of the camera as it is all done. Perhaps this is one of the many reasons why Baddie Winkle It has become fashion Instagramer. So much so that the American firm Dimepiece has hired her for your latest fashion campaign. Crazy pictures (such as his personality) that achieve a great effect and manage to conquer to the purchaser. They have many years on their backs, and it shows when it comes to behave against the foci and the way they see life.

Increasingly firms are turning to larger models to star in their campaigns

Don’t care which will say or how it will affect society that campaign: have fun with fashion and that is something that just bringing good results. In addition, the media impact is much higher considering one of them inside the hood. Perhaps because of these premises, and for many others, & Other Stories Daphne Selfe he chose to star in the images of its new partnership with the fIrma’s Vans Shoes. Although isn’t the only brand that has resorted to this kind of models for their campaigns of this 2015: Celine showed us how her famous sunglasses Audrey sat beautifully to a face full of wrinkles as Joan Didion, and Iris Apfel was able to leave in the background to Karlie Kloss in the Kate Spade spring/summer 2015 campaign.

Are they the new tops of the moment?

If this trend soon expands these models in campaigns could see low-cost

The expression of passed you the rice does not exist in this world, and these ladies with class, curriculum and tabas so show it. One can succeed to the 20, 30, 50 or 80 and that makes that one ever pulls a towel, or other? Another question that comes to mind is if these women who begin to dominate this world will eventually conquer any campaign low-cost. Firms like Zara or Massimo Dutti covering at the end an audience for all ages well might want to. But, is that the market that want to allocate your clothes? If we rely on the policy of the Spanish firm, could well appear an Iris Apfel on its People Zara! as always are the last people who understand fashion.

The key to this success? As said Iris a while ago,

Aging gracefully is achieved without resorting to heavy makeup, since it gets into wrinkles and one gets a few eyelids of turtle. You should not attempt to seem young, although at the same time it must not be plated old. I think that it was Chanel who said: there is nothing worse than one woman desperately trying to look young

Be the same and look the age as it comes perhaps is the success of all these campaigns.

Why all this

It seems that little by little firms interested in most everything one has in the back and that experience that only age can bring us fresh and childish image of a model who has just come out of the shell. The wrinkle is beautiful and there is no why hide it, and although ID shows an age, fashion does not understand numbers and shows looks and collections for all those who are willing to show off their clothes. Perhaps the only firms seek notoriety, attention or leave in the news and to speak of them (sure some of the firms that has done so), although we want to think that everything goes well beyond.

Whether to promote shoes, underwear or whole collections, women over 65 years are perfect for all campaigns. And the pictures thus show it… which firm would you like that you use this new fashion?

 

Gallery

Dare To Wear Love

Dare To Wear Love

Source: www.flickr.com

Dare To Wear Love

Dare To Wear Love

Source: flickr.com

Dare To Wear Love

Dare To Wear Love

Source: www.flickr.com

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