Note that we carry several years ago with the phenomenon, but I do not hallucinate with the impact that is reaching the popularity of the egobloggers. They monopolize the photocall of the festivities, are image of brands, to shootings, designed, … are going to be everywhere. Thing get, which sell and that’s all a treat for the brands. All want to be like the bloggers tops and today everyone has a personal style blog. Today the girls no longer want to be a model, they want to be bloggers. But other women before the egobloggers, monopolized all flashes.
The reign of the supermodels
They began the nineties and a photo of Peter Lindbergh, Star in a video with George Michael and be the protected from Gianni Versace It earned them be Queens of the roost. His great power is summed up in a phrase “ not we rise up bed for less than $10,000 & #8220;, Linda Evangelista Dixit. They were only known by their name and Naomi, Helena, Claudia, Cindy and the others went with rock stars, actors and magicians, made magazine covers and everybody wanted to be like them.
Until the designers tired of that will look more to them than to their designs, the magazines they got tired of paying so much for her pretty face and the people who worked with them tired of enduring their Aires of divas.
They have recently returned to starring in campaigns and covers, thanks to the blessed Photoshop that makes them not spend years.
The reign of the celebrities
Anna Wintour and its great commercial sense of smell decided that the actresses would sell more magazines than the models, and with one blow, he banished to the models of the covers, replacing them by famous, especially actresses and singers.
The circus of the red carpet It replaced the circus of fashion shows. Gifts of clothing and accessories, advertising agreements linking actresses with the big names in luxury and stylists controlling every last detail so that celebrities do not appear in the list of the worst dressed and in the of the best dressed.
The reign of the girls it
As not all the actresses come with the series estilazo, emerged not well known by his professional career girls but yes for having a natural allure that is difficult to achieve, the it girls. Internet and the spread of his photos made the rest during these last ten years: had to get the bag carrying Nicole Richie, see what dress sported Sienna Miller, He worked with brand Alexa Chung and what reality starring Olivia Palermo.
Sienna Miller in Vogue, September 2007
They have come to the covers of fashion, they have paraded on the runways and there bags with their names. It has been and continues to be his time, still. For little long?
The reign of the egobloggers
Now is the time of the egobloggers. They have an image closer to the girls who read their blogs, charge less than the famous and sold equally or more. The phenomenon is having so much success that even the famous have jumped on the bandwagon. No one remove them their contracts. But the egobloggers remain aparenciendo magazines, are invited to parties, receive gifts, are in fashion shows, even sold t-shirts with his image.
Some even design. And sold. A lot. That he told Lovely Pepa and Bartabac with its collection of summer sandals.
You only need one to make a cover of magazine. It would be the ultimate signal that we live the era of the eglobloggers. No shortage of candidates.
But anyone up for when you head. Everyone is looking for from the newest, the latest fashion, of the most ground-breaking trend. And then again lets be.
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