The Models of Size Large Are Not Angels or How to Do The Perfect Campaign

If in competition you have the clear message of “become the perfect angel” you can do two things: either copy the strategy and make it own as if such a thing either turn to the slogan and make it clear that you don’t want to be one angel more. This is the American brand has done Lane Bryant with his new release aimed at its audience of large sizes with a campaign of lingerie with six models that would not be hard casting of Victoria’s Secret, increasingly more “tuned”.

No angel

What better to catch the supposedly perfect conception of the angels of Victoria’s Secret and face him the image of a few models that boast a size between the 14 and 16 us naturally, between a 44 and a 46 European? The message is so simple that it is rare that no one had done it before from a brand.

Lane Bryant It is one of the most iconic firms of the U.S. market. Founded in 1901, and converted into a benchmark in this market of large sizes. Linda Heasley became the new CEO in 2013 and since then has sought to “change the conversation” about plus-size fashion, according to Fashionista.

“Telling that the mean size of a female is 14 in United States the confusing this issue is that this trend continue considering for”large sizes”, a term that” many of the models in this sector are seeking to eliminate, to avoid any label that condition them compared to the rest. They are models, point.

The greater claim which is taking from the sector of the “plus size” is to have a chance to wear the latest fashions and the most desirable designs that do reach the rest of smaller sizes. It seems that finally this request is taking shape, not only already when it comes to view the collections in this type of shops or sections but in campaigns like this one from Lane Bryant.

This is gold, worthy of any great signature Deluxe single with more curves. Candice Huffine (also recent signing of violet by Mango), Ashley Graham, Justine Legault, Marquita Pring and Victoria Lee.

The campaign hashtag is #ImNoAngel (that they share with a message written with the lipstick on the mirror), the lace end to think of Victoria’s Secret #PerfectBody of a few months ago. Coincidence? No, Lane Bryan leaves it in the air: “is what you want it to be. The intention is that it be funny, ironic”.

See complete gallery» Lane Bryant, I’m No Angel campaign for large sizes (8 photos)

Gallery

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